Contact Information for ToltNews -- North America's Icelandic Horse Magazine

Tölt News Commercial Ad Rates & Info

Rates & Sizes:

All of our ads are full color, unless you prefer black and white. We offer 4 sizes with a one time rate, or a two time rate. With the two time rate, we offer up to a 25% discount!

Ad Sizes and Dimensions
Ad Size Dimensions
1/8 page 3.9”w x 2.4”h
1/4 page 3.9”w x 5” h
1/2 page 8”w x 5”h OR 3.9”w x 10”h
full page 8”w x 10.5”h
back cover 8”w x 10.5”h or full bleed

Tölt News + StudBook ads

Want to advertise in Tölt News AND The StudBook? If you do, there’s an extra discount! To qualify you need to take out 2 ads in Tölt News and one in The StudBook.

Tölt News + StudBook Rates & Sizes:

1/4 page: (2 TN ads) $200 + (1 SB ad) $175 - discount = $350
1/2 page: (2 TN ads) $350 + (1 SB ad) $250 - discount = $575
full page: (2 TN ads) $550 + (1 SB ad) $325 - discount = $850

For further details about combining your Tölt News and StudBook advertising, please contact either Cindy or Thorunn at

All ads must be camera ready. Artwork can be sent as hard copy, but high resolution TIFF or PDF’s are preferred. Files can be emailed to or sent on a CD. All photos should be at a resolution of 300 dpi.

For your convenience, ads can be paid for by credit card via PayPal, or by sending in your payment by check in US dollars. Credit card payments can only be accepted through our website. Please DO NOT send us your credit card information by mail.

Deadlines for Commercial Ads:

Spring/Summer issue: May 1st
Fall/Winter issue: November 1st

Place Your Commercial Ad:

All commercial ads will be placed in the next issue. You will either get billed or you can pay with a credit card via PayPal right after you upload your ad.

Your Ad:

Below choose the size and frequence you’d like to run your ad.


Tolt News Rates and Sizes
Ad Size 1X Rate 2X Rate Year
1/8 page $100 $75 $150
1/4 page $125 $100 $200
1/2 page $200 $175 $350
full page $300 $275 $550
Inside front $350 $325 $750
back cover $400 $375 $750

Tölt News + StudBook Rates & Sizes:

Tolt News and Studbook Rates and Sizes
Ad Size      
1/4 page: (2 TN ads) $200 + (1 SB ad) $175 - discount = $350
1/2 page: (2 TN ads) $350 + (1 SB ad) $250 - discount = $575
full page: (2 TN ads) $550 + (1 SB ad) $325 - discount = $850

Sending Your Ad to Us:

Please email your ad to

If not paying via PayPal, please send your check to Tolt News, PO Box 165, Ancramdale, NY 12503 and please reference the name of your ad and include your name as well.